Apple's retro marketing

 Steve Jobs of Apple's marketing strategy is the product of Instead, he actively uses five basic principles of retro marketing, harvest a great success. ->
So far, marketing has been However, Apple's marketing case tells us, should now enter the

in fact, meet the customers do not want to be flattering, but it tried to curry favor with a loss, we could tempt the appetite to stimulate their interest. Steve Jobs of Apple's marketing strategy is the product of Instead, he actively uses five basic principles of retro marketing, harvest a great success.

exclusive: the modern marketing proposition: out of stock, next time try it again. This way the hunger caused by the market, it is used, but reached a pinnacle. Imagine, if you do not have to hear what Apple has been so difficult to buy, you will immediately be impulsive purchase it? Certainly not, because Apple's products are not cheap.

mystery: the modern marketing emphasis on candid, open and aboveboard, and retro marketing is valued mysterious, strange actions. Apple introduced a new product per promotion, would choose the theater is full of mystery, by act play, in the form of product promotion, provoke curiosity.

fanfare: full commercial promotion in the world, create a momentum of their goal is to ensure that the marketing of the product to become the talk, more importantly, to ensure that such talk itself is valid. Apple iPhone launch series, when the user does not see the product, you will find all the news about the iPhone 4 on the partnership with China Unicom to tense, moving its launch a special cut card for Unicom, etc. and other information, cause people eagerly look forward to the hot and has fast become a legend in the product.

entertainment: Marketing must be amused, to be attractive to participate. Microblogging network normalizing the moment, iPhone cell phone but also as a tool for public entertainment. Bo on the high popularity of micro entrepreneurs, celebrities are amused with the iPhone send the information, the information below will be marked this information from iPhone users.

tricks: the feeling of customers like to be teased. Tricks are not necessarily well written, on the contrary, very poor practice may have been enough. For example, Apple products will be billed to mark the times of their meaning items, its advanced technology and innovation vaunted hype for customers eager to get intoxicated, but eventually you will find that you buy a cell phone or home is the one with Deliberately making things difficult for the consumer may make the idea of marketing managers panic, but if true for the sake of customers, it should satisfy the customer's